STRATEGI PEMASARAN PRODUK IJARAH MUNTAHIYAH BITTAMLIK DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF DI BMT GUMARANG AKBAR SYARIAH AMPENAN

This study aims to explain the application of ijarah Muntamlik (IMBT) financing BMT Gumarang Akbar Ampenan Syariah as one Islamic financial institutions that has products based on IMBT contract, and implements its strategy in accordance with sharia principles provisions apply Indonesia, namely DSN-MUI Fatwa No.27/DSN-MUI/III/2000 concerning Ijarah. The results this indicate implementation is mostly transactions, most which are matters regulated these provisions, although there some things not Fatwa. discrepancy lies recognition maintenance expenses carried out by lessee (mustajir) while burden should be responsibility lessor (mujjir).